#4: How to Develop a Career Competitive Advantage
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In 2012 I read a book that had a profound impact on me and shifted how I think about my career. That book is The Start-Up of You by Reid Hoffman and Ben Casnocha. In my latest episode, I share the three critical questions you need to answer to build a competitive advantage and how answering these questions inspired me to make a career pivot. 5 years ago I published Not Your Parents' Workplace. In the book, I wrote about the challenges I faced in 2008 when I had a front-row seat to the largest bankruptcy in US history. Given today's economic environment and career challenges, I'm kicking off a podcast where I'll share lessons I wrote about in the book as well as lessons I've learned since.
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