Growing a Category Dominating Baby Brand with Michael Wieder from Lalo

The Omnichannel Marketer

In this episode, we meet Michael Wieder, co-founder of Lalo.
Lola is a baby brand for modern parents. It was conceived to alleviate the overwhelm of shopping for baby products and to celebrate milestones and memories of being a parent.
We will learn how Michael and the Lalo team are obsessed with customer experience and how they leveraged their DTC channel to build a strong relationship with the customer.
Other topics covered in this episode

• Outsourcing your brand to an agency
• Mapping the different types of customers and their channels
• Understanding the circular loop of customer purchase
• The importance of customer education and experience
• How to get the timing right when expanding channels

Key Takeaways

• Understand the key problem you are solving with your product
• As founders, you need to tell the story of the brand
• All businesses have failures, it’s important to learn from them
• Retail expansion timing is all about brand scale, market share and awareness
• Showing up for customers wholeheartedly to make their experience easier will help your brand
• Comparison with other brands is counterproductive

Please let us know your thoughts about the episode!
Where to find Michael Wieder:
Linkedin: https://www.linkedin.com/in/michael-wieder-1a712515/
​Website: https://www.meetlalo.com/
Instagram: ​ https://www.instagram.com/lalo/?hl=en

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com