with Kolsquare CEO Quentin Bordage

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

Контент предоставлен Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

1y ago 50:26

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Quentin Bordage is the founder and CEO of Kolsquare, a leading European SaaS service that connects influencers and KOLs with companies and brands. Originally founded in 2010 as Brands & Celebrities, Kolsquare in its current form has been around since 2018, acting more as a self-service platform for companies to find, vet and connect with KOLs, or key opinion leaders. In this episode of the OMR Podcast, Bordage sat down with host Scott Peterson to discuss the current state of influencer marketing, why the 2018 pivot was more natural evolution that hard paradigm shift, as well as the nuts and bolts of the platform. We also touched on best-case practices and absolute no-gos for brands and companies new to working with KOLs.

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