How free publicity has shaped this pet photographers business with Belinda Richards

The Pet Photographers Club

I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there.

In the member’s half Belinda shared her top tips for getting free publicity and then we moved on to her approach for successful expos- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog studios is charging for pre-shoot consults?

WE COVERED

• Why Belinda began entering awards and the impact on her business
• Client trust- how do you make sure that your audience knows about the awards
• Why Belinda doesn’t work with a PR Agent
• SEO impact from the backlinks of the online publications
• Client demographic that comes from printed media
• Who is the client Belinda wants to work with now
• How far Frog Dog Studio’s clients travel for to work with Belinda

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Belinda’s top tips for getting PR - who to contact, how and what to say
• The marketing strategy that Belinda has pivoted away from, and why
• How Belinda approached expo’s
• A decision doesn’t have to be forever
• The story behind the studio shop front
• Charging for pre-shoot consultations
• Belinda’s conversion rate from consultation to booking

Links in the show notes: https://thepetphotographersclub.com/podcast/1703