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Establish Thought Leadership and Credibility With Podcast Interviews
Manage episode 417052990 series 3562378
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This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a multidisciplinary approach to strategy, execution, and mindset to assist business leaders with elite executive coaching.
Talking with IV’s Kristen Nolan, Carla uncovers how podcast interviews are not merely a platform for visibility, but a strategic tool for impactful messaging and business growth. Carla shares insights on the strategic use of podcast guesting, emphasizing quality over quantity. She discusses her methodical approach to choosing interview topics that resonate with her brand’s core message and ensures that every appearance delivers tangible results. Through her story, learn how repurposing content and utilizing video can enhance your digital footprint and attract the right audience.
This episode is a masterclass in the long game of podcast guesting as a potent tool for thought leadership and credibility building.
Timestamps From This Episode
[03:22] Podcast guesting as a cornerstone strategy for thought leadership.
[06:28] Podcast guesting is a long game – managing expectations and the indirect impacts of podcast appearances.
[10:37] Managing brand and message alignment during your podcast interviews.
[16:00] Maximizing the longevity of your podcast interviews.
[17:45] Advice for service professionals using podcast interviews to grow their brand and business.
Resources From This Episode
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