Episode 002: Featuring Matt Hepburn w/ EMJ Academy

The Point Blank Podcast

In this episode of the Point Blank podcast, host Steve Blank Jr. sits down with SEO expert Matt Hepburn to dive deep into the world of search engine optimization and digital marketing. Matt, an experienced SEO manager and the host of the EMJ podcast, shares his extensive knowledge on how businesses can enhance their online presence and improve searchability.

Matt explains the intricacies of backlinks and their impact on SEO, providing real-world examples of how being a guest on podcasts can translate to valuable backlinks and increased search visibility. He also discusses the relationship between podcasting and searchability, offering insights into optimizing content for platforms like YouTube, Spotify, and Apple Podcasts.

Listeners will learn practical tips on conducting keyword research, creating effective outreach strategies, and leveraging tools like Ahrefs and SEMrush to analyze competitors and develop winning SEO tactics. Matt also introduces his upcoming EMG Academy, where he will teach individuals how to use SEO to boost their local businesses, providing a sneak peek into the valuable resources and courses that will be available.

Whether you're a business owner looking to improve your online visibility, a marketer seeking to enhance your SEO skills, or simply curious about the world of digital marketing, this episode is packed with actionable insights and expert advice.

Key Takeaways:

• Understanding the role of backlinks in SEO and how to acquire them through podcast guest appearances.
• The importance of optimizing content for popular podcast platforms and the changing landscape of Google's podcast carousel.
• Practical steps for conducting keyword research and analyzing competitors' backlinks.
• Tips for creating and managing effective email outreach campaigns for podcast guest spots.
• An introduction to the EMG Academy and its upcoming SEO courses.

About the host, Steve Blank Jr:
Steve forges a unique path, leaving an indelible mark on multiple industries. With a magnetic personality and an insatiable thirst for knowledge, he continues to rise to prominence through relentless dedication, creativity, and a genuine passion for uplifting others. As a media/marketing professional, he offers more than a decade of experience and a vetted team of experts committed to your goals.

Connect w/ Steve Blank Jr:
Website: www.steveblankjr.com
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Twitter/X: https://www.twitter.com/yeosteveblank
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Ready to elevate your brand? In 2016, I established my first content pillar through a podcast feed, quickly generating recognition across the globe. Since then, I’ve doubled down on the tools and techniques to help you achieve content marketing success in the modern media landscape. From concept to creation, I’ve got your back. https://steveblankjr.com/branded-content-marketi