Inc 5000 SMMA Owner Reveals: Why Most Agencies Fail, and How To Scale To $200k/m w/ Matt Coffy

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In this video, Keaton Walker interviews Matt Coffy, a successful agency owner who recently sold his business. Prior to the sale, Matt's agency was generating around $200,000 per month in revenue. The interview covers Matt's journey from starting his agency to eventually making the Inc 5000 list in 2023, which was a major milestone that led to his decision to sell the business. Matt brings a unique perspective as both a business owner and musician, balancing his agency work with his passion for performing in a band.
Timestamps:
00:00-Teaser
01:18-Getting into the agency space
06:18-GHL!
08:07-How the partnership worked
12:20-Partnership done right
14:39-Having fun with your business
18:10-Agency Journey Stories
28:29-Matt's income stream
35:29-Coolest Case Study
38:57-Charging for the services
41:15-Rule of thumb in marketing
45:19-Answering repeating questions
53:18-Matt's Sales Numbers
1:00:10-Bonus
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📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
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