Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Контент предоставлен The PPC Den. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The PPC Den или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Похожие на The PPC Den: Amazon PPC Advertising Mastery
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
))
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
Manage episode 456634082 series 2625056
Контент предоставлен The PPC Den. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The PPC Den или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.
Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.
Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.
This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- Where to find Emma, Emma Schermer Tamir
- Common Mistakes With Amazon Product Listings and How to Avoid Them
- How to Send Google Ads Traffic to Your Amazon Listing
- Ad Badger & TurnKey: Amazon Product Listing Optimization
- The PPC-ers Guide to Getting Started with SEO on Amazon
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
340 эпизодов
Поделиться
Manage episode 456634082 series 2625056
Контент предоставлен The PPC Den. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The PPC Den или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.
Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.
Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.
This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- Where to find Emma, Emma Schermer Tamir
- Common Mistakes With Amazon Product Listings and How to Avoid Them
- How to Send Google Ads Traffic to Your Amazon Listing
- Ad Badger & TurnKey: Amazon Product Listing Optimization
- The PPC-ers Guide to Getting Started with SEO on Amazon
- Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
340 эпизодов
Все серии
×
Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.
Похожие на The PPC Den: Amazon PPC Advertising Mastery
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
