Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208

The PR Maven Podcast

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.

00:00 Introduction to the PR Maven ® Podcast

01:33 Introducing Guest: Jody Fisher

03:45 A Career Shift From Radio to PR

08:00 How To Think Like a Reporter

16:48 Preparing for Media Interviews

23:39 Why the Press Release Is Not Dead

27:16 How Press Releases Can Be Repurposed for Content Marketing

30:22 The Importance of Video

34:18 Helpful Resources

Nancy’s Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537

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About Jody   

Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t.

In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale.

He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.