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Ep 112 - The future of PR and 2023 Trends
Manage episode 351601734 series 2811020
Контент предоставлен The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you should consider in your PR strategy.
- The Metaverse is here and marketing through meta concepts will keep you relevant
- Content is now and will always be king
- An integrated communications strategy is the best strategy (you need to create multidimensional programs)
- Social equity remains very important and a driving force in tech
- AI and automation will continue to mature
- Leveraging a more targeted approach to prospecting will bear the best fruit.
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