Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and A ...
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Контент предоставлен Vox Media Podcast Network. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Vox Media Podcast Network или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Future of Marketing: Part Two
Manage episode 441701245 series 2629939
Контент предоставлен Vox Media Podcast Network. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Vox Media Podcast Network или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today, we finish off our special two-part series answering your questions about all things marketing.
Scott answers your questions surrounding Nike’s value destruction, the power of rebranding, and how to build brand awareness outside of advertising.
Music: https://www.davidcuttermusic.com / @dcuttermusic
Subscribe to No Mercy / No Malice
Buy "The Algebra of Wealth," out now.
Follow the podcast across socials @profgpod:
Learn more about your ad choices. Visit podcastchoices.com/adchoices
691 эпизодов
Поделиться
Manage episode 441701245 series 2629939
Контент предоставлен Vox Media Podcast Network. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Vox Media Podcast Network или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today, we finish off our special two-part series answering your questions about all things marketing.
Scott answers your questions surrounding Nike’s value destruction, the power of rebranding, and how to build brand awareness outside of advertising.
Music: https://www.davidcuttermusic.com / @dcuttermusic
Subscribe to No Mercy / No Malice
Buy "The Algebra of Wealth," out now.
Follow the podcast across socials @profgpod:
Learn more about your ad choices. Visit podcastchoices.com/adchoices
691 эпизодов
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Похожие на The Prof G Pod with Scott Galloway
Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and A ...
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continue reading
Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything. Why is it safer to fly in an airplane than drive a car? How do we decide whom to marry? Why is the media so full of bad news? Also: things you never knew you wanted to know about wolves, bananas, pollution, search engines, and the quirks of human behavior. To get every show in our network without ads and a monthly bonus episode of Freakonomics Radio, sign up for SiriusXM Podcasts+ on Apple Podcasts at http://app ...
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continue reading
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continue reading
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