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Ep.77 - SoDA Webinar: Agency Trends and The Cost of Inaction w/ Tom Beck, Deborah Heslip and Louise Martens
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In this episode of the Professional Services Pursuit, we share a recent webinar we did with The Society of Digital Agencies (SoDA). Tom Beck, SoDA’s Executive Director, interviewed Brent, Deborah Heslip and Louise Martens from the Monks Agency. The discussion delves into the transformative trends impacting agencies today, market dynamics, the influence of AI, shifts in commercial models, and the importance of operational efficiency.
Other key topics covered include:
- Agency transformation and AI's role in driving efficiency and innovation
- Traditional hours-based models vs. outcome-focused pricing
- The importance of aligning business operations with client demands
- Practical advice on integrating AI within agencies
- The risks of inaction in the face of technological advancements
To explore the topic more, check out this report by SoDA and Kantata on the transformation of agency frameworks, focusing on operations, client relations, talent management, and innovation.
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