Understanding Consumer Decisions Around Pork

The Real P3

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In this enlightening episode , we welcome Emily Krause, Director of Nutrition with the National Pork Board, to discuss enhancing consumer decisions around pork and garnering nutritional support through retailers. Emily brings her expertise to share strategic insights and initiatives aimed at increasing the visibility and consumption of pork.

What You Will Learn:

• Visibility and Education: Understand the current challenges around the limited visibility of pork in grocery stores compared to other proteins and the importance of education and promotion to increase consumer awareness and drive demand.
• Health Benefits of Pork: Learn about the health benefits of lean pork cuts certified by the American Heart Association and the significance of highlighting pork’s nutritional value to consumers.
• Retailer’s Role in Pork Promotion: Discover how retailers can expand pork offerings, educate shoppers, and provide meal inspiration through digital platforms, in-store displays, and engagement with retail dietitians.
• Consumer Choices and Influences: Explore how ease of preparation, taste, affordability, and nutrient density of pork influence consumer purchasing decisions, making pork a favorable option for families.
• Alternative Meat Products: Delve into the importance of educating consumers about the nutritional value and ingredient lists of alternative meat products, balancing the consumption of plant-based and animal-based proteins.
• Trends in Food Choices: Examine current trends in consumer awareness and the impact of marketing on food choices. Emily emphasizes the need for transparency in labeling and empowering consumers to make informed dietary decisions.
• Favorite Pork Cuts: Enjoy a lighthearted discussion on favorite pork cuts, such as pork belly, chops, and shoulders, which showcases the versatility and culinary enjoyment of pork.

This episode of The Real P3 Podcast provides a comprehensive exploration of how to enhance consumer awareness and appreciation for pork. Emily Krause’s insights highlight the versatility, nutritional value, and affordability of pork as a protein source, while also addressing the vital role retailers and education play in influencing consumer decisions.

Join us for a nutritious and flavorful journey that delves into the strategic promotion of pork, aiming to make it a staple in households by showcasing its benefits and versatility.
To learn more about pork and nutrition, visit pork.org/nutrition.
This episode, which previously aired on Coffee in the Barn, is part of the cross promotional exercise of the two podcasts

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