Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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In Focus Ep22: Customer Data Platforms
Manage episode 356634042 series 3034969
Контент предоставлен The Retail Exchange podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Retail Exchange podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In Focus: Host Karl McKeever sits down with Citizen Watch VP Customer Insights & Data Management, Rob Harvath, and Amperity Chief Customer Officer, Dan Milgrom to discuss how customer data platforms can connect the dots for improved customer engagement; why establishing a singular source-of-truth for customer data matters; the importance of adopting a “question everything” approach; and how to create a data-driven culture, to keep things ticking.
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100 эпизодов
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Manage episode 356634042 series 3034969
Контент предоставлен The Retail Exchange podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Retail Exchange podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In Focus: Host Karl McKeever sits down with Citizen Watch VP Customer Insights & Data Management, Rob Harvath, and Amperity Chief Customer Officer, Dan Milgrom to discuss how customer data platforms can connect the dots for improved customer engagement; why establishing a singular source-of-truth for customer data matters; the importance of adopting a “question everything” approach; and how to create a data-driven culture, to keep things ticking.
Presented by Amperity.
100 эпизодов
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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