Outdoor Brands Are Bad At TikTok Plus: Retailer Bankruptcy Watch & MEC Sold?

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on The Rock Fight (an outdoor podcast that aims for the head) Colin opens the show by lamenting how outdoor brands never really figured out what to do with TikTok including a look at the one brand that actually does: Gnara.

Then he and Producer Dave are joined by outdoor industry insider and Rock Fight Consigliere, Eoin Comerford to talk about the rumors that Canadian outdoor retailer MEC has been sold. They also take a look at a couple of names that have turned up on Retail Dive's bankruptcy watch list.

And be sure to stick around for an musical edition of The Parting Shot!

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