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Why Outdoor Apparel Brands Can't Afford to Ignore Plus Sizes
Manage episode 462936115 series 3416878
Контент предоставлен Colin True - outdoor industry journalist. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Colin True - outdoor industry journalist или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry.
Outdoor apparel brands are missing a significant opportunity by not offering more sizes. Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industry but also how a lack of information and awareness about the size-inclusive market has led to missed financial opportunities for brands.
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