))
Evolving Storytelling Techniques in PR with Katherine O'Hara
Manage episode 451869158 series 3592349
Контент предоставлен Rum Ekhtiar. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rum Ekhtiar или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this insightful episode, host Rum Ekhtiar reunites with Katherine O'Hara to delve into the evolution of storytelling within the PR and marketing industries. They reflect on how presentation strategies have shifted over the years—from relying heavily on slide decks to embracing authentic, narrative-driven communication.
They discuss learning the problem-solution framework and how this timeless approach remains essential for crafting compelling stories in pitches, press releases, and campaigns. Rum talks about mapping out your story to discover effective techniques for outlining your narrative before translating it into impactful presentations. They touch on understanding the importance of how you present information, not just what you present, to engage your audience fully.
Katherine talks about the benefits of competitive analysis and why knowing your competitors' strategies is crucial and how to differentiate your approach. Rum shares valuable career advice for PR and Marketing professionals and Katherine shares advice for those just starting out, emphasizing proactivity and versatility.
Website: www.rumandco.co
Show Page: podcasters.spotify.com/pod/show/rumcopodcast
YouTube: https://www.youtube.com/@RumAndCoPodcast
Linkedin: linkedin.com/company/rumandco
Instagram: instagram.com/rumandco.co
3 эпизода
Поделиться
