Content and pricing lessons from customer churns : Andrus Purde

The SaaS Sprints Podcast (Content Marketing Podcast)

➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product.
Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum.
This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:46 - The role of content from a founder perspective
03:31 - If everyone uses AI for content creation
04:53 - Outfunnel's inbound-outbound mix
06:05 - How category awareness impacts marketing mix
06:42 - Content strategy and how to choose topics
08:30 - Expectations from content
10:05 - Organic and direct traffic as sources
12:50 - Defining lead sources
13:38 - Using data and content to improve customer experience
17:41 - Rapid Fire Questions
26:37 - Connect with Andrus on LinkedIn
27:08 - Parting msg: Build relationships
💌 Connect with Andrus Purde💌
➟ Linkedin 🔗 https://www.linkedin.com/in/andruspurde/
➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/
𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS_Sprints
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

#saas #contentmarketing #demand
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