120. The 20-Minute Newsletter Strategy That Converts with Liz Wilcox

The Savvy Seller with Kristen Doyle

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Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place!
Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to simplifying email marketing with her 20-minute newsletter strategy. I’ve tried it myself, and trust me...it works!

You’ll also hear about Liz’s email staircase and tips for easily and consistently selling your offers via email. With Liz’s newsletter strategy, you can feel confident about writing authentically and hitting send on those weekly emails. Don’t forget to check out her Email Marketing Membership where she gives you weekly email templates!

02:29 - Liz breaks down her 20-minute newsletter strategy framework

10:21 - The difference between being interesting and being relatable

15:33 - Converting subscribers into customers with Liz’s email staircase

17:10 - How you can soft sell with a super signature

23:38 - Rethinking what you put in your “from” line and tips for subject lines

33:27 - Liz’s advice for you if you’re feeling overwhelmed with email marketing

Links & Resources:

• Join Liz’s $9 Email Marketing Membership
• Freebie: Mega Email Swipe File
• The Email Sound Booth Podcast
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Related Episodes:

• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series]
• Episode 73, Don’t Miss Out: You Need an Email Welcome Sequence

Show notes: https://kristendoyle.co/episode120

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Check out my Everything Page at https://kristendoyle.co/everything