The importance of empathy in sales

The Shift Control Sales Podcast

In the world of sales, closing deals and generating revenue are often seen as the most important metrics of success. However, what is often overlooked is the role that empathy plays in achieving those goals. Empathy, the ability to understand and share the feelings of others, is a crucial skill that sales professionals need to possess in order to succeed. Everyone might have heard of Emotional intelligence but how many of us continually practice it and how many of us recognise the importance of empathy in sales? In this episode I discuss Daniel Goleman's 1995 best seller, Emotional Intelligence and how having a better understanding of our own emotions can help us become better sales people.