))
How to Change-Proof Your Marketing Department
Manage episode 367337702 series 2984318
Контент предоставлен Middle of Six. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Middle of Six или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
If you're feeling some unease in this post-pandemic, up-and-down economy—you're not alone. Lessons from the Great Recession have taught us AEC marketers that in times of uncertainty, our departments come under intense scrutiny. Developing flexible and adaptable processes and perspectives will help you 'change proof' your internal marketing resources and ensure you're ready to pivot to respond to shifts in the economy.
Tune in to this conversation between Wendy Simmons and Senior Marketing Strategist Allison Tivnon, as they expand on concepts introduced in Allison's book "Marketing at Low Tide." Allison, who also serves as a city councilwoman, possesses firsthand knowledge of the financial challenges faced by local communities and municipalities. The main takeaway? Even in times of economic turmoil and tougher competition, there is still plenty of valuable work for marketers to do to position our firms, protect market share, and keep sailing smoothly.
CPSM CEU Credits: 0.75 | Domain: 6
62 эпизодов
Поделиться
