The Ski Moms Discuss Ways to Get More Families Skiing

The Ski Moms Podcast

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Welcome to the Ski Moms Podcast, where we dive into the experiences and insights of skiing families. Today, we’re excited to share the findings from our Ski Moms Happiness Survey.

Survey Overview:

• The survey reached out to 1,000 women to understand the challenges and barriers they face in the skiing community.
• Our goal is to identify issues and advocate for changes that make skiing more inclusive and enjoyable for families.

Key Findings:

1. Affordable Lessons: A staggering 94% of respondents indicated they would ski or snowboard more often if affordable group lessons were available for their children.
2. Breastfeeding Facilities: About 59% of moms reported difficulties finding a clean, quiet place to breastfeed at ski areas.
3. On-Mountain Childcare: An overwhelming 87% of participants expressed that access to on-mountain childcare would encourage them to ski more.

Industry Insights:

• The survey revealed a significant gap in how the ski industry supports families:
  • Only 44% of moms feel the industry cares about supporting families.
  • A concerning 55% disagree that the industry is doing everything it can to support families.

Call to Action:

• We discuss how the industry can address these issues, from providing dedicated lactation spaces t

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