SBM 148: Build an Audience Around a Purpose Not Around You

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Today’s Guest

David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them.

This is the 148th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Don’t go after a market that doesn’t have an existing FB group unless you’re already really good at what you do.

TOPICS DISCUSSED

• Growing a community
• Outreach methods
• Control of list
• Moving from free content to sales
• Engagement strategies
• What’s working in the course
• Why build a course that doesn’t scale
• Build an audience Fast
• Clients vs customers
• The exit strategy

RESOURCES

• FB Profile

THANK YOU FOR LISTENING!

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