Maximizing Your Marketing Potential with TikTok, IG Reels, and YouTube Shorts with Kasey Brown

The Smartest Podcast

The Power of Content Advertising in Digital Marketing

Kasey Brown, Digital Content Creator. Kasey has taken the digital content landscape by storm and is now one of the most sought-after creators in the business. In this episode, Kasey will be discussing her journey in creating digital content and the importance of organic content creation on other platforms. She'll also provide some profound insights into TikTok vs YouTube, as well as what she considers to be the most important thing when uploading videos. Kasey also shares advice on how to batch your video production and which platform Kasey should prioritize when creating content.

Digital Kairos Agency is a digital marketing company founded by Kasey Brown in 2011. The company specializes in different social Ads, content creation, Tiktok short form videos, Instagram reels, and social media management. Recently, the agency has decided to start doing content as ads. This new approach has caused many people to ask - what is content advertising and how does it work? Let's take a look at why content advertising is becoming the go-to for businesses looking to optimize their online presence and reach for success.

Link to Video --> https://www.youtube.com/watch?v=JKdKZrUep_o

01:00 John introduce Kasey Brown
01:47 Kasey talks about Digital Kairos how did it starts
05:25 John asked Kasey about producing contents
08:20 Kasey talks about organic content to other website
10:55 Kasey insights to Tiktok vs Youtube
15:01 John asked Kasey the most important thing on uploaded video
17:30 Kasey on doing hundred videos a day
19:22 John asked Kasey how to batch doing videos
25:05 What platform Kasey should prioritize
25:43 Kasey’s contact information

In this episode, Kasey will be discussing her journey in creating digital content and the importance of organic content creation on other platforms. She'll also provide some profound insights into TikTok vs YouTube, as well as what she considers to be the most important thing when uploading videos. Kasey also shares advice on how to batch your video production and which platform Kasey should prioritize when creating content.

What is Content Advertising?

Content advertising is an approach to digital marketing that involves creating content (such as blog posts, articles, videos, or images) that are designed to attract potential customers and engage them with your brand. Unlike traditional advertising methods such as print or television ads which target an audience at large and can be expensive, content advertising allows you to target specific audiences who are more likely to become paying customers.

Kasey’s Strategy

Kasey has found success with reposting viral videos every month on different social media channels. She always adds her own creative spin; for example she may add her own opinion on the topic or ask questions that will encourage interaction from her followers. By taking this approach she ensures that her followers keep coming back for more each month! Additionally, by sharing other people's content Kasey is able to establish relationships with influencers who may have posted the original video or shared it on their own profiles. Building these connections can be beneficial if Kasey chooses to collaborate with them in the future.

YouTube shorts provide an opportunity to create unique, creative content without having to invest too much time. With the ability to include music and effects quickly and easily, creators can make engaging videos that stand out from standard long-form content. It also provides an opportunity for experimentation; you can use it as a space to try out new ideas without spending too much time or resources on them. This is great if you’re looking for new ways to engage your audience and stay ahead of the competition.

Have you heard the phrase “You only have one chance to make a first impression?” Well, when it comes to video content, the same rule applies. The first few seconds are known as “the hook”—it's the part that will grab viewers’ attention and make them want to watch more. If you don't have something interesting right away, viewers may not stick around long enough to see what else you have to offer. So before you upload your next video, take some time to think about what will draw in viewers and make them want to watch more.

What makes up a good hook? It could be a catchy phrase, an eye-catching visual effect, or anything else that makes people want to keep watching. Take some time to brainstorm ideas that could potentially work for your videos. Think about current trends and topics—are there any conversations happening online that relate back to your content? Incorporating timely topics into your hook can be an effective way of grabbing attention and keeping it.

Making Quality Content with Limited Resources

Creating quality videos doesn't have to be expensive or time-consuming; even small businesses can create effective videos with limited resources. It's important to keep the focus on storytelling rather than flashy visuals or high production values; after all, it's the story that will keep viewers engaged from start to finish. By using real-life examples and telling stories that resonate with your target audience, you can create impactful videos without breaking the bank or taking up too much time.

The Power of Storytelling

People love stories—whether personal or business-related—and if you can tell those stories in a compelling way, you can reach more people and have more impact with your message. Video is the perfect medium for storytelling because it combines visuals, music, dialogue, narration, and other elements all into one package. This makes it easier for viewers to understand and connect with whatever story you’re trying to tell.

Kasey’s Contact Information

When it comes to Kasey Brown's content, she always emphasizes on telling stories in a creative and engaging way. Kasey has a knack for making videos that instantly grab attention and leave viewers wanting more.

To learn more about Kasey’s work, be sure to check out her YouTube channel https://www.youtube.com/@kaseybrown8268, Instagram profile (https://www.instagram.com/kasetheace/) or other social media profiles like Facebook (https://www.facebook.com/digitalkairos/) (https://www.facebook.com/kasey.brown.3990) and TikTok (https://www.tiktok.com/@marketingkase). Don't forget to connect with Kasey on any of these platforms! Kasey is always looking for new opportunities to collaborate and create content that can be enjoyed by everyone.

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