[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEO

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In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing.

Podcast Highlights

Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner.

Improve Your Site Speed

In-depth technical SEO involves tools and experience for proper analysis. However, Adam recommends taking action on one aspect of technical SEO that is easier to manage: page speed. He says, “Google and other search engines prefer websites that load fast. You can quite easily improve your page speed with free tools.”

Two tools Adam recommends are Google Page Speed Insights and GTmetrix to analyze and improve page speed. Simply type in the website and get a full report of what is slowing the site down the most. Addressing issues like large image files is crucial for enhancing user experience and SEO.

Adam also comments on what he sees affects most websites regarding page speed: huge images. According to Adam: “If you are not aware that large images slow down your website, then it's likely that you just use images from your camera and you don't really check what size they are. Then you end up with several megabytes of images on a single page, which make it so heavy that it loads endlessly.”

A website with junk code or heavy images will bog things down and create a bad experience for the user. That’s why Google and other search engines reward sites that load as soon as they are accessed, emphasizing the SEO benefits of improved site speed.
He also details how to amplify site content and a few important red flags to watch out for in SEO.

About Adam and Sido Digital

Adam Sidorczuk is the founder and CEO of Sido Digital, a digital marketing agency based in Warsaw, Poland. At 31 years old, Adam has over 10 years of experience in marketing. Despite having a master's degree in international relations and a bachelor's degree in political science, Adam found his passion for marketing during his time at CD Projekt, a well-known Polish game company, where he experienced the excitement and impact of marketing on a large scale.

Adam later specialized in SEO, finding a balance between hard skills like data analysis, creativity, and strategic thinking. After working in various roles, including at Just Eat Takeaway in the Netherlands, Adam ventured into entrepreneurship, founding Sido Digital.

As the CEO of Sido Digital, Adam emphasizes a hands-on and collaborative approach with clients, focusing on strategic SEO, technical SEO, and content marketing. His agency specializes in working with scale-ups, startups, and focuses on specific industries, including health tech, ed tech, solar and renewable energy sources, and B2B SaaS. Adam's philosophy centers on being close to clients' businesses, understanding their goals, and delivering measurable results.

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