Are you lacking brand trust?

The Social Barista

Are you lacking brand trust? Hello, I’m Joe Laber, The SocialBarista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Consistently utilizing Social Media can help build a trustworthy brand. It connects you to your current customers and donors in a more intimate way and has the potential to introduce you to more followers of your band. And many of those followers are seeking to engage with you on a personal level. So how do you build that brand trust and engage them successfully on Social? I’m glad you asked. Just like anything it happens over time and can organically grow from there. Posts testimonials from your clients, volunteers, donors, or those who benefit from the service your nonprofit provides. Always make sure your contact info, and hours are up to date/current. Keep your followers informed of new products or services offered. Always be sure to respond to messages and comments in a timely manner. And always say thanks a lot. People trust brands that are real and authentic and take the time to respond back in a timely manner. Tell stories of how and why you started and continue to run your brand. And please remember this is a never-ending process. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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