Creativity Sparks: Making Marketing Part of Your Creative Process: The Blue Man Group Edition

The Spark File with Susan Blackwell and Laura Camien

Susan and Laura have found that when they bring up the idea of promoting one’s own work with their creative clients, the idea is almost always met with a sense of dread.
So, how can creators combat this feeling? By making marketing part of the creative process. In this episode, Laura and Susan explore the methodologies and philosophies of the innovative Blue Man Group and how this unique approach to marketing, (which Cams was deeply involved with), helped build their global brand and, more importantly, stay true to themselves in the process.