Conducting a Symphony of Robots

The Spin Sucks Podcast with Gini Dietrich

#Business #Advertising #Social #Gini Dietrich #Founder of Spin Sucks #Marketing #Careers #Communication

7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

год назад 16:47

MP3•Главная эпизода

Chris Penn once told Gini Dietrich that as AI tools develop, the role of communicators will be one of conducting a symphony of robots, designing and coordinating work from different sources for specific outcomes. That day is near, if it isn't here already and that's what we're talking about today on the Spin Sucks Podcast.

334 эпизодов

Conducting a Symphony of Robots

The Spin Sucks Podcast with Gini Dietrich

25 subscribers

published год назад

MP3•Главная эпизода

334 эпизодов

#Business #Advertising #Social #Gini Dietrich #Founder of Spin Sucks #Marketing #Careers #Communication

Все серии

1
Gazing into My Crystal Ball: Using the PESO Method in an AI World 16:00

5 дней назад16:00

16:00

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.

1
Become an Overnight Success in Just 10 Years 15:56

12 дней назад15:56

15:56

Your intellectual property is the culmination of your experience, insights and proven methodologies - and you should make sure that your proprietary ideas, productized services and frameworks are unambiguously yours. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is walking you through the exact steps to take to use you IP to become an overnight success... in just 10 years.…

1
How AI is Changing Search - What You Need to Know 15:56

19 дней назад15:56

15:56

AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people are looking. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is telling you how.…

1
Creating Ecosystems Around Your Opportunities 15:45

26 дней назад15:45

15:45

The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you have.…

1
Bridging the Trust Gap with the PESO Model© 21:26

год назад21:26

21:26

More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.

1
Plant Your PESO Model© Tree Today 19:56

год назад19:56

19:56

A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure you're getting all of the benefits of the system - not just a few wins here and there.…

1
Search in 2025 - What Communicators Need to Know 13:47

год назад13:47

13:47

Search is always changing, and as communications professionals, we don't always stay up to date on the latest. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing how you should be updating your SEO strategy in 2025 to make sure that the people who need to find your content, do.…

1
How to Not Be Replaced by AI in 2025 13:35

год назад13:35

13:35

There are things AI can do. Lots of them, in fact. But it can't do everything and it can't replace a solid communications plan and team. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how AI can enhance your PESO Model© Strategy in 2025 - complete with measurement and integration.…

1
The Importance of Friction 17:01

год назад17:01

17:01

Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure your programs have enough friction for the magic to happen.…

1
Succeeding In The New Earned Media Landscape 17:01

год назад17:01

17:01

Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.…

1
Winning Your Seat at the Strategic Table 16:23

год назад16:23

16:23

To create a truly effective communications program, you need to understand how the organization you're working with measure success - that is going to be the foundation of how you communicate the results of your work. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the best ways to demonstrate the results of your work and become a part of the strategic team.…

1
How to Prove the Worth of Your Work 16:59

год назад16:59

16:59

Linking PR and communications work directly to business outcomes has always been a challenge, but a shocking percentage of us are not using all of the tools available, or are not using them correctly, to make it easier. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how important it is to have your results tied with other key data about the business.…

1
Flexible Frameworks are the Key to Your Communications Success 16:03

год назад16:03

16:03

The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be adapted and transformed for new channels.…

1
What is your Role in Post-Truth America? 15:31

год назад15:31

15:31

If you're horrified by the very idea of a post-truth country, then you're probably thinking about what you can do to help spread the truth in your role as a communicator. Gini Dietrich is talking about how to fight the three headed monster of modern communications: misinformation, disinformation and malinformation using regular truth audits on this week's episode of the Spin Sucks Podcast.…

1
Telling the Truth when Lies are Everywhere 15:30

год назад15:30