Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson, CMO at Emburse

The Stack

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2y ago 32:31

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Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes.

Grant is the CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best prospects. His themes are helping his team make focused decisions to get those prospects in the pipeline. From there, he’s tracking and pushing only the best for maximum efficiency.

Main Takeaways:

How quarterly themes help align your teams and connect with your audience
How he’s measuring meaningful pipeline velocity
The free tool Grant’s using to mature prospects into customers

Links:

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