RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw)

The Stack

RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly unexplored and mysterious role? Is it just another fad? Or is the speed of the bandwagon warranted?

We invited Ahmed Chowdhury, Sr. Director of Global Revenue Operations at Data.ai, Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed.com, and Deven Pearson, Director of Revenue Operations at McGaw, to debate the legitimacy of RevOps as a position.

In this episode, you'll learn about the need for clear objectives and team alignment to optimize customer interactions and minimize friction.

Key Discussion Points:

• Breaking Barriers: Is RevOps the key to dismantling the silos between sales and marketing teams?
• Tech Solutions: Can the challenges prompting the need for RevOps be addressed with a smarter tech stack?
• Skillset for Success: Assuming RevOps is here to stay, what skills are indispensable for someone to excel in this role?

We'll also touch on the potential pitfalls of overemphasizing revenue and the crucial role of CMOs and CROs in reducing friction in customer and selling journeys. This is where RevOps can shine.

To wrap things up, we'll delve into the essential skills required for successful Revenue Operations and the impact of a well-structured team on top-line revenue.

Top Tools

• HubSpot
• Salesforce
• Marketo
• Pardot
• LeanData
• Clari
• InsightSquared
• RingLead
• ZoomInfo
• Drift

Join us next time as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.