EP 146 : Building a Clean Label Food Brand - Sreejith Moolayil (Co-founder & COO - True Elements) | D2C - Direct to Consumer Business

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2+ y ago 41:25

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Sreejith is the co-founder and COO of True Elements, a clean label food brand that makes a select range of Snacks and Supplements. In this episode he spoke about the nuances of building a farm to folk product, the process of reverse engineering, identifying and validating you niche and more in his conversation with Roshan Cariappa.

Topics:

00:00 Introduction

02:05 Evolution of D2C

07:59 Founding Story of True Elements

11:52 Identifying and Validating your niche

16:06 Process of reverse engineering

17:28 Evolution of consumer preferences

20:56 Nuances of building a Farm to fork product

24:39 Differentiating True Elements as a brand

30:02 Scaling a D2C brand

34:01 Advice on building a sustainable business

36:43 Fundamental changes due to covid

39:21 Books and Podcasts recommendation

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Linkedin: https://www.linkedin.com/in/sreejithmoolayil/

Twitter: https://twitter.com/sreejithmoolayl

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