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31 The Plot Archetype
Manage episode 318146000 series 2931781
Контент предоставлен Rob. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time?
This episode takes a deep dive into the plot archetype structure. Rob reviews Christopher Booker's book The 7 Basic Plots, and examines whether we can apply the key lessons to business storytelling. Listen now to learn:
- Why the plot archetype structure is a tool, not a requirement
- How to leverage deep principles to tell better stories
- How and where to use the plot archetype structure in your marketing
82 эпизодов
Поделиться
Manage episode 318146000 series 2931781
Контент предоставлен Rob. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Anyone can tell stories. Stories are an everyday part of the human experience. But what allows a great story to stand the test of time?
This episode takes a deep dive into the plot archetype structure. Rob reviews Christopher Booker's book The 7 Basic Plots, and examines whether we can apply the key lessons to business storytelling. Listen now to learn:
- Why the plot archetype structure is a tool, not a requirement
- How to leverage deep principles to tell better stories
- How and where to use the plot archetype structure in your marketing
82 эпизодов
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Похожие на The Story Selling Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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