Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Контент предоставлен Rob and Rob Drummond. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob and Rob Drummond или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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52 Reflecting Stories Inwards (feat. Remeny Armitage)
Manage episode 358874969 series 2931781
Контент предоставлен Rob and Rob Drummond. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob and Rob Drummond или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The storytelling work I do with my clients is entirely interview-driven. I interview people to explore and document their story, then present that story outwards through their marketing communications.
However the customer stories you gather can also be used to develop new products, drive innovation and sharpen your competitive edge. Stories can face inwards as well as out. Listen in to my conversation with Remeny Armitage, founder of Brilliant and Human, as we discuss:
- Why you can’t rely on automation and AI to present the ‘real you’
- How to discover what your clients are really saying about you – and how to use that feedback within your business
- How to develop clients into advocates
- Why to prioritise customer interviews as a process
- Common feedback Remeny hears during her interviews – and the direct impact on client revenue
- How to act quickly on client feedback (and why this matters)
- How to gather client feedback at exactly the right time
---
Links mentioned in the conversation:
Remeny's website: Brilliant and Human
Remeny's LinkedIn
82 эпизодов
Поделиться
Manage episode 358874969 series 2931781
Контент предоставлен Rob and Rob Drummond. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob and Rob Drummond или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
The storytelling work I do with my clients is entirely interview-driven. I interview people to explore and document their story, then present that story outwards through their marketing communications.
However the customer stories you gather can also be used to develop new products, drive innovation and sharpen your competitive edge. Stories can face inwards as well as out. Listen in to my conversation with Remeny Armitage, founder of Brilliant and Human, as we discuss:
- Why you can’t rely on automation and AI to present the ‘real you’
- How to discover what your clients are really saying about you – and how to use that feedback within your business
- How to develop clients into advocates
- Why to prioritise customer interviews as a process
- Common feedback Remeny hears during her interviews – and the direct impact on client revenue
- How to act quickly on client feedback (and why this matters)
- How to gather client feedback at exactly the right time
---
Links mentioned in the conversation:
Remeny's website: Brilliant and Human
Remeny's LinkedIn
82 эпизодов
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Похожие на The Story Selling Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Работайте офлайн с приложением Player FM !
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