Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Контент предоставлен Rob and Rob Drummond. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob and Rob Drummond или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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54 The PAISA Formula of Story Selling (feat. Roy Furr)
Manage episode 360373985 series 2931781
Контент предоставлен Rob and Rob Drummond. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob and Rob Drummond или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
'Story Selling' is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your ideal client? Is the 'hero's journey' structure really your best option?
On this episode I interview Roy Furr, author of The Ultimate Selling Story. Roy talks through his PAISA formula for story selling, including:
- Why your best copy should make your ideal prospect ‘vibrate’ – and the impact on results
- Why you can easily go astray by following the ‘hero’s journey’ story structure
- How to really dig into the problem your prospect is facing
- Why the symptoms of the problem are more compelling than the problem itself
- How to agitate or elevate emotions around the problem
- How to present your solution are the only or ‘correct’ solution for your ideal prospect
- Why your ‘definite selling proposition’ underpins the success of any promotion
- How to increase results from a promotion by re-ordering the copy
- How to tell effective customer stories (and how this can circumvent ad approval issues!)
- How a great story can illustrate the problem without shaming the prospect
- When to write your own copy and when to hire a copywriter
- How to carve a niche for yourself as a copywriter and play to your strengths
- How to leverage ChatGPT for writing efficiency gains
Links mentioned:
- The Hero's 2 Journeys
- The Ultimate Selling Story
- Roy's website / email list: Breakthrough Marketing Secrets
82 эпизодов
Поделиться
Manage episode 360373985 series 2931781
Контент предоставлен Rob and Rob Drummond. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rob and Rob Drummond или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
'Story Selling' is the art and craft of telling stories to sell high value products and services. But how should you structure your stories to attract your ideal client? Is the 'hero's journey' structure really your best option?
On this episode I interview Roy Furr, author of The Ultimate Selling Story. Roy talks through his PAISA formula for story selling, including:
- Why your best copy should make your ideal prospect ‘vibrate’ – and the impact on results
- Why you can easily go astray by following the ‘hero’s journey’ story structure
- How to really dig into the problem your prospect is facing
- Why the symptoms of the problem are more compelling than the problem itself
- How to agitate or elevate emotions around the problem
- How to present your solution are the only or ‘correct’ solution for your ideal prospect
- Why your ‘definite selling proposition’ underpins the success of any promotion
- How to increase results from a promotion by re-ordering the copy
- How to tell effective customer stories (and how this can circumvent ad approval issues!)
- How a great story can illustrate the problem without shaming the prospect
- When to write your own copy and when to hire a copywriter
- How to carve a niche for yourself as a copywriter and play to your strengths
- How to leverage ChatGPT for writing efficiency gains
Links mentioned:
- The Hero's 2 Journeys
- The Ultimate Selling Story
- Roy's website / email list: Breakthrough Marketing Secrets
82 эпизодов
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Похожие на The Story Selling Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
