#26 How to Fundraise a Web3 Startup w/Shai Perednik

The Token Takeover

Summary: Fundraising Best Practices for Web3 Startups with Rev Platform Insights

Major Themes:

• Rev Platform Introduction: The conversation introduced Rev, a growth management tool for creators and a management and creator discovery platform for brands. Rev's unique badging system allows for detailed analytics on campaign performance, creator engagement, and ROI measurement, offering a novel approach to influencer marketing in the Web3 space.
• Community and Creator Analytics: Rev provides analytics that enable brands to track the effectiveness of their campaigns, offering insights into impressions, engagement rates, and more. For creators, Rev offers tools to manage communities, distribute badges, and gather audience insights, including on-chain activities, preferences, and interactions.
• Innovative Features for Engagement: Rev introduces several features aimed at enhancing creator and brand engagement, including the ability to issue badges through various channels like live streams, social media, and in-person events. This allows for a multi-platform approach to community building and engagement tracking.
• Strategic Use Cases for Web3 Games: The platform presents potential use cases for Web3 games, including user acquisition, community rewards, and enhancing game economies through merit-based rewards without diluting the value of existing NFT assets. Rev's approach encourages active community participation by offering unique, non-transferable badges as incentives.
• Future Developments and Community Building: Rev plans to introduce more features aimed at providing creators and brands with even deeper insights into their communities. This includes user data control, audience demographics, CRM integration, and a subscription model for additional services. These developments aim to revolutionize how communities are built and engaged with in the Web3 ecosystem.

Actionable Takeaways:

• Leverage Rev for Detailed Campaign Analytics: Web3 startups, especially in the gaming sector, should consider using Rev to track the performance of their marketing campaigns and influencer partnerships more effectively. The platform's detailed analytics can help identify high-ROI creators and optimize marketing strategies.
• Engage Communities with Badges: Use Rev's badging system to reward community engagement and participation. This approach not only incentivizes active involvement but also helps in identifying and rewarding the most dedicated members of your community, fostering a more engaged and loyal audience.
• Explore Innovative Engagement Strategies: Consider creative ways to use Rev's features for community building and user acquisition. For example, issuing badges for event attendance or game milestones can enhance the sense of ownership and investment among your community members.
• Prepare for Future Developments: Stay informed about Rev's upcoming features and consider how they can be integrated into your community engagement strategies. The introduction of user data control, audience demographics, and CRM integration will offer new avenues for personalized engagement and community growth.
• Connect with Rev for Collaboration: For Web3 startups interested in exploring Rev's platform further, reach out to the Rev team for a more detailed discussion on how the platform can support your specific needs and goals.

This episode highlighted the potential of Rev's platform to transform community engagement and influencer marketing within the Web3 ecosystem, offering startups innovative tools to build and manage their communities more effectively.
https://www.linkedin.com/in/shaiperednik/

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