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Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
Manage episode 451152510 series 3617407
Контент предоставлен Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Katie Johnson and Ilana Griffo of Goodtype, Katie Johnson, and Ilana Griffo of Goodtype или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.
Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.
All that and more when you listen to this episode:
• Strategies for making passive income through designing fonts
• Harbor’s unique approach to pricing typefaces
• Understanding your target audience and designing with them in mind
Connect with our guest:
Instagram:pizza_water
Website: thebestgraphicdesignerintheworld.com
LinkedIn: Harbor (Pizza Water) Bickmore
Youtube: Harbor Bickmore
Mentioned in this episode:
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