65. Positioning power play: how to make difference pay

The Unicorny Marketing Show

Discover the keys to effective product positioning with April Dunford, one of the leading experts in the field.

In this episode, April reveals how to harness the power of internal knowledge to understand competition, customer needs, and the value of your offerings. Learn why traditional customer feedback can mislead and find out the right questions to ask for actionable insights.

• How to leverage your sales team for competitive insights.
• The importance of understanding customers' pain points.
• Key strategies to differentiate your product from competitors.

Join us to refine your positioning and resonate deeply with your target audience. Listen now to transform your marketing approach and drive business success.

About April Dunford

April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love.

Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others.

April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: April Dunford | Dom Hawes 

Website: April Dunford©

Sponsor: Selbey Anderson