67. Why Globalocal marketing’s the right approach

The Unicorny Marketing Show

In this episode of Unicorny, Dom Hawes continues his conversation with Maya Price, SAP’s Global Head: Field Marketing Events Management. They discuss the balance between standardisation and customisation in field marketing, focusing on creating global consistency while maintaining local relevance.

Maya shares practical advice on optimising resources, the importance of continuous learning, and effective leadership strategies to manage resistance to change.

Key Takeaways:

• Benefits and drawbacks of standardisation versus customisation in marketing activities.
• Techniques for balancing global efficiency with local effectiveness.
• Importance of continuous feedback and learning in maintaining relevance and improving performance.
• Practical advice on managing change and encouraging innovation within marketing teams.

Listen to learn how to enhance your field marketing efforts by leveraging both global strategies and local insights.

About Maya Price

Maya Price is the Global Head of Field Marketing Events Management at SAP, where she leads a vibrant community of regional event teams. With a sharp focus on the standardisation and optimisation of SAP’s flagship events, Maya’s role is instrumental in creating best practices that are adopted across regions. She brings user cases, innovation, and fresh ideas to the forefront of the teams' endeavours, ensuring a balance between standardisation and localisation, always keeping the customer at the heart of everything.

A seasoned marketing professional with over 21 years at SAP, Maya has accumulated a vast and diverse range of experience. She has held senior marketing positions in the UK and across Africa, contributing significantly to SAP's growth and success in these regions. Before relocating to the UK in 2015, Maya was an integral part of the Africa marketing team, overseeing cloud offerings, channel, and partner marketing. Her journey at SAP began in the events sphere, where her passion for marketing and events was first ignited.

Maya is deeply passionate about marketing, with a particular interest in creating customised experiences that resonate with customers on a personal level. She is keenly aware of the evolving landscape of customer needs and strives to engage with them in sincere, human, and authentic ways.

In addition to her professional achievements, Maya is dedicated to nurturing her teams, encouraging them to bring their authentic selves to work. She firmly believes in the “lead from behind” style of leadership, fostering an environment where her team members can thrive and innovate.

Before joining SAP, Maya owned an events company, where she successfully managed major corporate events in South Africa.

Maya’s rich background in event management and marketing, combined with her passion for creating meaningful customer experiences and fostering team authenticity, makes her a distinguished leader in her field.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: Maya Price | Dom Hawes 

Website: SAP

Sponsor: Selbey Anderson