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Why a Great Brand Story Has The Power To Change The World - With Seth Erikson
Manage episode 462901799 series 2947419
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This week on The Unified Brand Podcast, we’re joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans.
Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively.
In this episode, we discuss:
- The emotional power of storytelling and its impact on memory retention.
- Why every great story needs a problem, solution, and transformation.
- Common mistakes startups make when telling their story.
- How Seth transitioned from a struggling web agency to a storytelling expert.
Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand’s value, and build a memorable presence in the marketplace.
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Links Storify Agency - https://www.storifyagency.com/unified
Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/
Seth's Linkedin https://www.linkedin.com/in/setherickson/ Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call
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Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
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YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
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