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Different vs. Distinctive: The Debate Every Marketer Needs to Hear - Marcus Foley
Manage episode 452470757 series 3506399
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In this episode, Marcus Foley, co-founder and CMO at Tommy, shares his insights into creating brands that captivate and connect. He talks about how true distinctiveness isn't just about being different, but about forging emotional bonds that resonate deeply with your audience. From the gin industry's paradox of choice to "Engine Gin's" standout digital immersion, Marcus illustrates the artistry of crafting memorable, engaging brands in a sea of sameness.
TIMESTAMPS:
(00:05) Branding for Distinctive Marketing Success
(08:28) Marketing Innovation Through Category Disruption
(20:37) Evolving Brands
(25:24) Creating Distinctive Marketing Strategies
(33:08) Creating Distinctive Brand Partnerships
(38:35) Building Emotional Connections for Brands
(44:33) Strategic Planning for Unmatch Launch
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