From Educator to Entrepreneur: Les Howard's Unveiled Success Story in Design and Marketing

The Unstuck Sessions Podcast

Ever wondered what it takes to make a successful transition from being a teacher to running a flourishing design and marketing business? You're about to find out. Les Howard, the dynamic personality behind Les's More Productions joins us to unravel his journey, the struggles and triumphs along the way, and the lessons he picked up as he navigated the intricacies of the web and logo design world.
We dive head-first into the role technology, particularly AI, plays in marketing and communication. Les shares his insights on using AI to rewrite content, busting the misconceptions around it and emphasizing the essential need for a human touch when employing AI technology. He also talks about his approach to managing a portfolio of businesses and the importance of cross-pollination with clients. Wondering how to price your services effectively and still remain competitive? Les bring years of experience to the table, discussing pricing strategies, negotiation, and asserting business terms.
The conversation doesn't stop there. We tackle the myths around overnight success, the importance of consistency in running creative businesses, and the power of trust building. Les also discusses how he navigates the murky waters of paying with exposure and how to make networking collaborations work for your business. Trust me, if you are a creative professional or a budding entrepreneur, this episode is a goldmine of practical, hands-on advice and tips that you don’t want to miss!
Check out Les's work: https://www.lesismorepro.com/

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Разделы

1. Les's Journey With Marketing and Design (00:00:00)

2. Technology's Impact on Communication and Marketing (00:08:52)

3. The Challenges of Offering Multiple Services (00:19:31)

4. Challenges With Marketing and Pricing Strategies (00:34:31)

5. Negotiating Prices and Asserting Business Terms (00:44:06)

6. Marketing (00:53:49)

7. Building Trust and Overcoming Overnight Success (01:03:16)

8. Paying With Exposure and Networking Collaborations (01:09:26)

9. Future Topics and Call to Action (01:20:01)