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What marketers need to know about Gen Alpha
Manage episode 434332990 series 2994845
Контент предоставлен WARC. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией WARC или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by advertising, guidance on how to responsibly engage with children and the key learnings from both on working in this space.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Manage episode 434332990 series 2994845
Контент предоставлен WARC. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией WARC или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by advertising, guidance on how to responsibly engage with children and the key learnings from both on working in this space.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
267 эпизодов
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