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Dan Knowlton: Growing an Agency from the Spare Room to Working with Global Brands (TWIP #EP4)
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Our fourth #TWIP episode features one half of the Knowlton brothers from Knowlton Agency, Co-founder and CMO, Dan Knowlton, who explains how they were able to grow their ad agency from the parent's spare room to working with the likes of FIFA, Wahl, Nestle, and many other global brands. With a focus on Advertainment, the Knowlton's take a no-BS approach to marketing and have opened up their agency to the world through a podcast, behind-the-scenes videos, and an overall build-in-public approach.
On top of all their success, Knowlton has also recently received plaudits for their work in becoming a "positive impact" company - with a specific "sustainability" section of their website highlighting their efforts in this area.
Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships, at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business owners.
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