Joe Paonessa: Edgecroft

The Woodpreneur Podcast

In this episode, Steve Larosiliere interviews Joe Paonessa, who shares the backstory of EdgeCroft, a CNC and injection molding business located in Tennessee. The business began as an expansion of Joe's existing CNC business in Toronto. Joe discusses how he entered the field and the challenges he faced in financing and finding a building in a new country. He also talks about the business's growth and the opportunities explored, particularly in the boating industry. Joe offers marketing advice, suggesting partnerships with interior designers or social influencers to create a high-end outdoor collection.

Takeaways:

Edgecroft is a CNC and injection molding business in Tennessee, initially an expansion of Joe's Toronto-based CNC business.

Joe faced challenges in financing and locating a building in a new country, ultimately securing one through seller financing.

The business has grown by expanding its customer base and exploring opportunities in the boating industry.

Joe recommends partnering with interior designers or social influencers to develop a high-end outdoor collection as a marketing strategy.

Chapters:

Introduction and Background of Edgecroft (00:00)

Challenges and Growth in a New Country (03:12)

Exploring Opportunities in the Boating Industry (05:52)

Financing and Finding a Building (09:30)

Overcoming Obstacles and Finding Seller Financing (11:30)

Moving to a New Country and Starting from Scratch (14:36)

Taking Risks and Finding Opportunities (18:47)

Comparing the Cost of Living in Toronto and Tennessee (21:53)

The Benefits of Taking a Chance and Reframing Your Environment (25:10)

Dealing with Skepticism and Finding Success (26:07)

Living in Flow and Embracing Serendipity (29:22)

Marketing Strategy: Partnering for a High-End Outdoor Collection (32:02)

Conclusion and Final Thoughts (33:57)

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Connect with Joe at:

https://edgecroft.com/index.html