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Контент предоставлен Yoast and Yoast SEO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Yoast and Yoast SEO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Marieke van de Rakt on readability, product marketing and leading Yoast
Manage episode 292327291 series 2860562
Контент предоставлен Yoast and Yoast SEO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Yoast and Yoast SEO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:20 - How Marieke became the CEO of Yoast
- 4:20 - The origin of the readability analysis in Yoast SEO
- 7:52 - The importance of readability
- 12:53 - Readability analysis changes in the past 5 years
- 18:12 - Product copy and SEO
- 26:14 - Using video in your marketing
- 28:39 - What led up to Marieke becoming the CEO of Yoast?
- 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
- 38:42 - How Marieke sees the core values of Yoast
25 эпизодов
Поделиться
Manage episode 292327291 series 2860562
Контент предоставлен Yoast and Yoast SEO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Yoast and Yoast SEO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:20 - How Marieke became the CEO of Yoast
- 4:20 - The origin of the readability analysis in Yoast SEO
- 7:52 - The importance of readability
- 12:53 - Readability analysis changes in the past 5 years
- 18:12 - Product copy and SEO
- 26:14 - Using video in your marketing
- 28:39 - What led up to Marieke becoming the CEO of Yoast?
- 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
- 38:42 - How Marieke sees the core values of Yoast
25 эпизодов
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Похожие на The Yoast SEO podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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