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Jason Barnard on taking a deep dive into Brand SERPs
Manage episode 282876921 series 2860562
Контент предоставлен Yoast and Yoast SEO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Yoast and Yoast SEO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.
This is what you will learn by listening to the podcast:
- The importance of the About us page
- How to discover if there's a Brand SERP for your own brand or if one is starting to form
- How to explain to Google that you are a certain entity and your namesakes are not you
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- The importance of rich site links in your Brand SERP
- That knowledge panels differ around the world
27 эпизодов
Поделиться
Manage episode 282876921 series 2860562
Контент предоставлен Yoast and Yoast SEO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Yoast and Yoast SEO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.
This is what you will learn by listening to the podcast:
- The importance of the About us page
- How to discover if there's a Brand SERP for your own brand or if one is starting to form
- How to explain to Google that you are a certain entity and your namesakes are not you
- Maintaining your knowledge panel
- The importance of rich site links in your Brand SERP
- That knowledge panels differ around the world
27 эпизодов
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Похожие на The Yoast SEO podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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