Listeners' Choice: Social Media Engagement. How to Connect and Build a Community.

Thinking Reimagined® with Dr. Ama

Social media is impacting lives, from the way we interact, socialise and work to the ways in which we communicate within our communities, workplaces and institutions of learning. The vast ocean of content, news and information at our fingertips require finesse and understanding of our digital footprints which could enhance or derail or lives, work and/or businesses. The projected global population is currently 7.7 billion whilst the internet has 4 billion users and almost 3.5 billion active social media users and counting. This ecosystem, with various platforms which thrive on building and sustaining relationships, offers opportunities for business and professional growth in the digital marketplace. Developing our social media visibility and functionality for business success begins by knowing the audience, what they want, their interests, their pain points and struggles and viable proposed solutions. As a business leader or professional, understanding the target market, the buying behaviour, the nuances of the environment and receptivity to products/services is critical to successful social media engagement and connection with the target market and community. In this episode of Thinking Reimagined, Nifemi Oguntoye (Moderator), Antonella Ragona (Strategic Marketer, Business Administrator & Creative Powerhouse), Peter Armand Boyo (Director, Actor, Filmmaker and Brand Ambassador) and Dr. Ama (Founder, Allied Empowerment®️ & Live Abundantly®️) explore the following question: Are you curious about how you are performing digitally? They demystify the algorithm mystery - by explaining how it works, the tricks around social media engagement, what ‘call to action’ is, content strategy and marketing.