The Creative Economy: An Invaluable Export

Thinking Reimagined® with Dr. Ama

In an increasingly interconnected world, the creative economy has become a powerful force for career and economic growth. Leveraging on this invaluable African export- people, and in this case talented people with intellectual property, the continent’s narrative is changing to one of value and reverence. In this episode of the Thinking Reimagined®️, Peter Armand Boyo (Director, Actor, Filmmaker & Brand Ambassador) is joined by Dr. Ama and Olumide Abdulkareem, Co-founders of Africa Sustainable Trade (AST). The panel engages in a candid conversation on Africa's burgeoning creative industry from Afrobeats and Nollywood to Textiles and more, as these creative commodities heighten in global recognition. Whilst the current trend highlights the enormous success and recognition of artists outside the continent, it also calls attention to the vastly untapped market on the African continent which would generate intra-continental revenue, engage youth, improve curiosity and innovation, provide jobs and skills, technological advancements and a revamped educational system that caters to the uniqueness of creatives. Ultimately, it lends itself to the development of communities and improving the quality of life for millions. Joining this episode of Thinking Reimagined is also Nifemi Oguntoye (Co-host) who also agrees that building a sustainable and thriving creative economy in Africa supported by a robust infrastructure and educational ecosystem that supports creatives, along with adequate financing and investment opportunities is essential for the growth of Africa's creative industries.