The Power Of Storytelling

Thinking Reimagined® with Dr. Ama

The Power of Storytelling has evolved since ancient times but the essence of engaging the audience by evoking emotions, imaginary, memories, senses and brain activities remains the anchor of narratives regardless of the medium. Storytelling is the daily essence of life and when effectively employed in business, can create iconic brands and products across the global sphere. Stories can entertain, teach life lessons, convey complex ideas, spur innovative thinking and invite a myriad of perspectives. Good stories have a coherent thread and intention to consciously uplift and impact the recipient. The value of a good story lies in the relevance to the individual and the circumstances. This is particularly relevant at a time, when misinformation and disinformation are widespread. Well told stories must be authentic to resonate and be impactful within an eco-system and beyond. The Thinking Reimagined Podcast®️ team of Dr. Ama, Peter Armand Boyo (Co-Producer, Director, Actor, Filmmaker & Brand Ambassador) and Nifemi Oguntoye (Co-host) welcomed Yinka Oyegoke, (Co-founder, Africa Sustainable Trade) and Vena Ramphal (Philosopher, Storyteller, Dancer Instructor, Author) who eloquently discussed the power and importance of storytelling as a universal human activity that permits a better understanding of the world, communicates ideas and values, whilst building connections which transform mindsets.