How Athletic Brewing Company's Bill Shufelt transformed the way Americans see beer

This Is Working with Daniel Roth

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There's a solid chance that if you were running a 5k or a half-marathon in Athletic Brewing Company's early days, Bill Shufelt handed you a non-alcoholic beer. He's been on a mission to transform how Americans think about drinking and social events, and has been a major force in the sober-curious movement. In this episode, Bill joins LinkedIn Editor-in-Chief Dan Roth to talk about Athletic Brewing's journey from an idea to the number one non-alcoholic beer in America. They talk about what it's like to trade in stability to chase a powerful dream, and why some non-scalable ideas can still have enormous impact on your bottom line.

Watch the video of Dan's conversation with Bill Shufelt on the LinkedIn News Page.

You can share your thoughts via email at [email protected], or join the conversation directly on LinkedIn using the hashtag #ThisisWorking.

Follow Bill Shufelt, Athletic Brewing Company, Dan Roth and LinkedIn News on LinkedIn, and subscribe to the newsletter here.

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